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About Us

Combining expertise and business experience, clients tell us that they like our practical ‘real world’ approach.

Gráinne Madden is the founder of and senior consultant in GMJ Associates. Before founding GMJ Associates she had over 20 years business experience working in various business functions including Sales, Marketing, Quality Management, Market Research, Strategy Development, New Product Development,  IT System Specification and Training.


She started GMJ Associates to focus on responsible business practice and helping organisations build ethical cultures underpinned by a belief in the power of business to do good – creating value by having values.

She obtained her MBA from the Smurfit Graduate School of Business in Dublin in 2000 in which she specialised in Business Ethics. Her research has been published in the Journal of Business Ethics. As well as working with various client companies and organisations she lectures on corporate responsibility to MBA students. She has served on not-for-profit boards.

What our customers say:

” I’d like to express an enormous thank you for the workshop you delivered today. It was clear, thorough, insightful and engaging, and you presented it so well……We felt that this was incredible value for money and really appreciate all the time and effort you put into developing it for us”

“Best three hours spent on governance, very clear and concise”        “Gráinne made the course very interesting and exciting”

“Very useful and will help me be a more useful board member”        “Great instructor, entertaining, not hum-drum”