About Us
Creating value by having values
At GMJ Associates, we believe that doing business the right way isn't just morally sound—it's strategically smart. We help Irish organisations build sustainable success by integrating responsible business practices into their core operations, governance, and culture.
Our Mission
We help you develop a sustainable business, avoid problems, and enhance your organisation's reputation through practical expertise in ESG strategy, governance, and risk management.
Our approach is simple: responsible business practices aren't about ticking boxes or meeting minimum standards. They're about creating competitive advantage, building resilience, and positioning your organisation for long-term success.
About Gráinne Madden
Gráinne Madden is the founder and senior consultant of GMJ Associates, bringing together over 40 years of diverse business experience with specialised expertise in business ethics and corporate responsibility.
Business Experience That Counts
Before founding GMJ Associates, Gráinne gained extensive experience across multiple business functions including:
Sales and Marketing
Quality Management
Market Research
Strategy Development
New Product Development
IT System Specification
Training and Development
This broad operational background means she understands the real-world challenges of implementing responsible business practices in organisations of all sizes.
Grainne also has extensive board experience contributing her expertise to not-for-profit organisations and developing a deep understanding of governance challenges.
Academic Excellence
Gráinne holds an MBA from the Smurfit Graduate School of Business in Dublin (2000), where she specialised in Business Ethics. Her research has been published in the Journal of Business Ethics, demonstrating her commitment to advancing the field through both practical application and academic rigor.
Gráinne also holds a Diploma in Corporate Governance, a Professional Certificate in Whistleblowing Law, Policy and Practice and a Special Purpose Award in Training and Education.
Over 20 years of lecturing to MBA students ensured currency with subject matter, keeping up with academic literature and emerging trends while contributing to the next generation of business leaders.
Why GMJ Associates Was Founded
Gráinne started GMJ Associates with a clear vision: to focus on responsible business practice and help organisations build ethical cultures. This wasn't driven by regulatory requirements or market trends, but by a fundamental belief in the power of business to do good—creating value by having values.
Our Approach
Practical, Not Fluffy
We understand that responsible business practices must create tangible business value. Our recommendations are actionable, realistic, and designed to strengthen your organisation's performance, not just its image.
Business-Focused Expertise
With deep operational experience across multiple business functions, we understand the challenges of implementation. We don't just tell you what to do—we help you figure out how to do it effectively within your specific context.
Accessible Excellence
You get senior-level expertise without senior partner fees. We're willing to have a quick conversation without restrictive minimum charges. Our approach is collaborative, we work with our clients as an outsourced partnership.
Irish Understanding
As an Irish-based consultancy, we understand the local business environment, regulatory landscape, and cultural context. We know how to navigate Irish institutions while applying international best practices.
What Makes Us Different
Trusted Independent Advice
We're not pushing products or services you don't need. Our independence allows us to give you honest advice about what will work for your organisation and what won't.
Value For Money
You pay for what you really need, not a large consulting firm package that may not be fully tailored. Our flexible approach means you can access exactly the level of support that makes sense for your situation.
Real-World Perspective
Having worked across sales, marketing, strategy, and operations, we understand how responsible business practices need to integrate with day-to-day operations to be effective.
Proven Track Record
Our clients include listed and private businesses, not-for-profit organisations, state and semi-state bodies, and major philanthropists. This diversity gives us unique insights into what works across different organisational contexts.
Our
Commitment
We're committed to helping Irish organisations succeed by doing business the right way. Whether you're looking to:
Develop an ESG strategy that creates competitive advantage
Strengthen governance and organisational culture
Implement effective protected disclosure systems
Build capability through practical training
We bring the expertise, independence, and practical focus you need to achieve your goals.
Why Choose GMJ Associates
You work directly with dedicated consultants who understand your specific needs and challenges.
Personal Attention
Proficient and knowledgeable specialists bringing international best practice to the Irish context.
Proven Expertise
Business-focused, realistic approaches that work in the real world, not just in theory.
Pragmatic Solutions
Confident delivery to agreed deadlines with the flexibility to adapt as your needs evolve.
Reliable Delivery
Whether you need strategic consulting, practical training, or independent advice on responsible business practices, we're here to help you build sustainable success.
Contact us today to discuss how we can support your organisation's goals.