Cross Cultural Understanding

Tackling the challenges of communicating across cultures in the workplace

This fun interactive training helps you understand the various dimensions of cultural difference and the sub-conscious barriers that may be getting in the way of results. We avoid reliance on stereotypes and offer simple advice to help you find a way around these barriers.

Ireland has become a multi-cultural society in a few short years. Most business people understand that it is good to have a diverse workforce that mirrors their increasingly diverse customer base. However the speed at which this change has happened has meant that many businesses have found themselves in this situation without planning for it.

Increasingly managers tell us that they are facing difficulties in achieving goals and business objectives due to cultural barriers and misunderstandings within their teams. They may not be sure exactly what is happening but have a clear sense that it is impacting their ability to deliver results. They fear that similar issues may be hampering interactions with customers.

Businesses are also trading globally and need to negotiate effectively with partners, suppliers and customers from other cultures. The cost of doing this is high so it makes sense to ensure that success is not threatened by cultural misunderstandings.


Benefits include:

  • More effective interactions with customers, suppliers and business partners
  • Greater customer loyalty
  • More harmonious working environment
  • Easier achievement of team and business goals
  • Greater staff loyalty