2015 Global CSR Study
26th May 2015 | By Grainne |
Research from Cone Communications is always worth a look. Here you’ll find their 2015 Global CSR study entitled 2015 CONE COMMUNICATIONS/EBIQUITY GLOBAL CSR STUDY which looks at the attitudes of Global consumers to CSR and their desire to see the companies they buy from addressing environmental and social problems. The results are encouraging though I confess that I take a slightly cynical view as we know consumers tend to tell researchers that they’ll buy from ‘good’ companies, even that they’ll pay more for products from ‘good’ companies but their actions don’t always follow their words.